Author: Yidan Wang

Industrial Research During my career exploration, I realized that mastering a single animation skill was insufficient for contemporary IP companies. My research into market leaders like POP MART （Figure 1) and MINISO（Figure 2) revealed that an IP’s ecosystem extends far beyond digital screen assets; offline designer toys and physical merchandise constitute a vital part of…

Portfolio Curation & MBTI Character After establishing my career path in character-centric design, I began restructuring my portfolio to focus on IP sticker pipelines, analyzing the digital communication preferences and online emotional trends of modern youth. Capitalizing on the trending MBTI cultural phenomenon, I designed a contrasting duo (Figure 1): a simple-minded, adorable pig (ENFP)…

Industry Practice & The Mechanics of Systematic IP Design During the animation and IP design internship at Bilibili, I was responsible for the character design and serial output of the core IP. ZHANZHAN(Figure 1) is an IP character responsible for psychological guidance, so I used the elements of the sun and warm color matching, which…

Character design has always been something I’ve been trying to get better at, both in my internship and in my school projects. It usually ends up being the very first thing we do when creating an animation, and the more I work on it, the more I realize how much it shapes everything that comes…

During my internship on the “Energy Station” project at Bilibili, I wasn’t only doing storyboard related work. A big part of my role was actually scene design. For every episode, I needed to create different backgrounds based on the story, build the space, and draw the environment from multiple angles and shot types. One of…

This summer, I worked on the “Energy Station” project at Bilibili, a major video platform in China, which produces short animations for emotional support and mental well-being. During my internship, my role was called “animation design,” which basically included storyboards, character design, backgrounds, and even some animation work. My main responsibility was turning the writer’s…

The story of an elf In this Simulated Work project, I collaborated with second-year students Simiao Wang and Muhan Li. Their story tell of a little elf escaping from a nutrient bottle in a lab. It is attracted by a butterfly and follows it into a cave filled with strange plants in another dimension. However,…

Life-drawing Research Lately, I’ve been using the “bean” method for life drawing, which simplifies the torso into two ovals—one for the ribcage and one for the pelvis. Initially, it seemed like a straightforward approach, but as I practiced more, I started to notice its limitations. For example, when drawing male figures, they often appeared too…

The earlist Cut-out animation Cut-out animation is one of my favorite types of animation. I first discovered it while watching the episode Xiao Man from the series Chinese Tales, which was made using cut-out techniques. This episode was directed by Xiaolin Zhou, an animator I really admire, and her work inspired me to learn more about cut-out animation.…

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